By Patrick Forsyth

A part of a sequence of pocket courses aimed toward the allowing the reader to benefit a brand new ability in precisely half-hour, this article offers a advisor to record writing, from what to incorporate, to how you can lay it out.

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34 The Power of Language A favourite of mine is a sign you see in some shops: ‘EARS PIERCED, WHILE YOU WAIT’. Is there some other way? Maybe there has been a technological development of which I am unaware. Clarity is assisted by many of the elements mentioned in this chapter, but three factors help immensely: Using the right words: for example, are you writing about recommendations or options, about objectives (desired results) or strategies (routes to achieving objectives), and when do you use aims or goals?

Saying ‘After working late into the night, the report will be with you this afternoon’ implies that it is the report rather than the writer that was working late. Readable Readability is difficult to define, but we all know it when we experience it. Your writing must flow. One point must lead to another, the writing must strike the right tone, inject a little variety and, above all, there must be a logical and explicit structure to carry the message along. As well as the 35 30 Minutes to Write a Report basic shape discussed in the previous chapter, ‘signposting’ – briefly flagging what is to come – helps in a practical sense by ensuring that the reader understands where something is going.

Its necessity may seem self-evident, though the standard of too many reports suggests the opposite is true. It is all too easy to find everyday examples of wording that is less than clear. 34 The Power of Language A favourite of mine is a sign you see in some shops: ‘EARS PIERCED, WHILE YOU WAIT’. Is there some other way? Maybe there has been a technological development of which I am unaware. Clarity is assisted by many of the elements mentioned in this chapter, but three factors help immensely: Using the right words: for example, are you writing about recommendations or options, about objectives (desired results) or strategies (routes to achieving objectives), and when do you use aims or goals?

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